Stellantis UX Internship:
Maserati Helios
The future of automotive sustainability.
Is the infrastruction in place to support an all-electric future or is it still struggling to catch up? Solar energy can bridge the gap. It is our responsibility to protect for the future generations can lead innovation through sustainable design.
1.About the Project
The future of automotive sustainability within Maserati
2. Sustainability and autonomous future
Using Solar panels on EV, bringing energy efficiency of the vehicle.
3. Opportunities
Sustainable, Intelligent, and Personal
SOLAR POWERED E-SUV
MASERATI HELIOS
Introducing the Maserati Helios
Beginning Ideas and Research
Solar Powered Vehicle
Began with secondary research on solar powered vehicles, and solar energy technology.
Maserati Brand Research
Maserati brand research to stay on brand and keep the heritage.
Insights:
Sustainability, Intelligent, and Personal
- Connectivity
- Efficiency
- UI details
- Brand power
- Solar panel technology
Opportunities
Sustainable:
Fuel/energy efficiency of the vehicle: How the solar energy can be efficient in EV.
Intelligent:
Vehicle that understands the needs of the user and will automatically work.
Personal:
Finding the branded experience that is innovative but stays with the brand.
3 main features
Charging Modes
The way that vehicle charges
FULL CHARGE MODE
opening all sides and glass to expose the solar panel.
when parked
when there is location to get to, but lack of energy
when driving long distance.
HYBRID MODE
when electric energy is stored, but want to save more energy.
can be manually set
automatically changes to this mode after certain amount of electrical energy is used.
VISUAL MODE
when visual/exterior is important
when it is full charged ( automatically visual mdoe)
Helios Mode: Long Distance Mode
Using solar energy, charge as you drive and save energy to meet your destination.
Personal, Branded Experience
What is the environment of the car doing when the modes change?
Helios Mode: Tie to the helios long distance, something bright, solar, long lasting.
Full Charge Mode: Eco but powerful, color that is saving related, etc.
Hybrid Mode: Both visual and saving, color that is in between or shows both UI.
Visual Mode: Color that is related to the color of the vehicle or that of the user.
Process
User scenario Clickthrough
This is day in a life of Robert, our persona.
Visual Concept
Arched Display
The display will be divided into three sections: driver section, center control center, and the passenger media and entertainment section. Here, the control center will be used to control all the menus and apps. Also, Passenger can access the menus on their screen as well.
Key Interactions
The cluster displays essential information about driving modes and vehicle information.
The control center includes menus: home, media, map, comfort, about the helios, and solar information, and the menus are scrollable with the swipe of a hand, across the center to minimize distraction on the road when changing the menus.
The passenger side has entertainment and media selections to choose from, or, from the center control, they can drag the button on the menu, and bring it to the passenger side as well.
Modes
FULL CHARGE MODE
HYBRID MODE
VISUAL MODE
HELIOS MODE
Next Steps
Creating details on modes, and adding features and different information on each mode.
User testing and revisions from the insights
Details on Helios mode, how the charging works, and notifying the user with charging level depending on the weather.
Learning Outcomes
Different features and parts of the vehicle, and what type of features are in use in market today.
graphic, and 3D modeling and prototyping.
Future possibilities of electrification of vehicles.
Corportation experience and relations between co-workers